About

Linuka Mallikarachchi.

Linuka Mallikarachchi is a performance marketer and creative producer based in Colombo, Sri Lanka. He runs full-funnel digital advertising for John Keells Properties — the property arm of Sri Lanka's largest conglomerate — and is the founder of Digicyclops Creations, an independent studio delivering brand content, photography and video.

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I plan and optimise campaigns across Google Ads, DV360, Meta, TikTok and LinkedIn for premium developments including Cinnamon Life, TRI-ZEN and VIMAN. Alongside that I founded and lead Digicyclops Creations, and I collaborate with Sri Lankan creators to build campaigns that feel native to the feed.

The combination is the point: I write the media plan and shoot the content, so strategy and creative never lose each other in translation.

Bilingual in English & Sinhala. Full toolset below.

Platforms & tools

Fluent across the stack.

From media buying to the edit timeline — the platforms I plan, run and create in every day, including Display & Video 360.

Advertising & analytics
Google Ads
Meta Ads
TikTok
LinkedIn
Analytics
Creative suite
PrPremiere Pro
AeAfter Effects
PsPhotoshop
AiIllustrator
LrLightroom

Experience

A track record across marketing & production.

Marketing Executive
John Keells Properties (John Keells Holdings)
Jul 2025 – Present · Marketing Intern, Jan–Jul 2025

Performance marketing for flagship developments including Cinnamon Life, TRI-ZEN and VIMAN — PPC, DV360, Meta and TikTok campaigns for lead generation and conversion.

Founder & Creative Lead
Digicyclops Creations
2022 – Present

Independent studio delivering brand identity, photography and videography, directing production end to end.

Technical & Productions (Freelance)
ThePapare · Dialog Axiata
2024 – Present

Live coverage of high-profile sporting events with real-time content turnaround.

Partner & Client Lead
Technotronic Futuristics
2022 – Present

Client relationships and digital marketing for 3D-printing and industrial production.

Director of PR, Interact District
Rotary International District 3220
2024 – 2025

Led digital content strategy across the District's website and social channels.

Education

Bachelor of Commerce, International Business
Edith Cowan University · 2026–present

Trinity College Kandy
G.C.E. Advanced Level — Distinction in General English

Awards & honours

  • BRAVO Award — John Keells Holdings
  • Best Photographer — Interact District 3220
  • 1st Place — Lanka Festival of Music, Dance & Speech (2018)

Based in Colombo, Sri Lanka. Bilingual — English & Sinhala. Open to freelance projects and full-time opportunities. References available on request.

FAQ

Frequently asked

Who is Linuka Mallikarachchi?

Linuka Mallikarachchi is a performance marketer and creative producer based in Colombo, Sri Lanka. He runs digital advertising for John Keells Properties and is the founder of Digicyclops Creations.

What does Digicyclops do?

Digicyclops Creations is Linuka's independent creative studio, offering performance marketing, social media growth, photography and videography.

What ad platforms does he work with?

Google Ads, Display & Video 360 (DV360), Meta, TikTok and LinkedIn.

Where is he based?

Colombo, Sri Lanka — working with brands locally and remotely.