Flagship Case Study · Jul 2025 – Jul 2026
John Keells Properties:
150M+ views in one year.
Real estate is a considered, high-ticket purchase — and most property brands post like it: static renders, launch announcements, silence. I took the opposite approach: treat a property portfolio like a content brand.
Follower counts as of July 2026. TikTok grown from under 100 followers — an 80× increase in twelve months.
How it was done
Paid and organic, pulling in the same direction.
- Platform-native content engine.
Short-form video conceived, shot and edited for each platform's format and audience — not one asset pushed everywhere.
- Paid + organic working together.
Full-funnel Meta, TikTok, Google and DV360 campaigns amplifying what already performed, driving qualified property leads.
- Data-led iteration.
Weekly performance analysis to refine targeting, creative and spend efficiency — doubling down on the formats the audience proved they wanted.
Proof
Campaign & content highlights
Want results like these?
I bring the same full-funnel, content-first approach to brands of any size.
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